[vc_row full_width=”” parallax=”” parallax_image=””][vc_column width=”1/1″][vc_column_text css_animation=”appear”]A content management system (CMS) is a system used to manage the content of a Web site. Typically, a CMS consists of two elements: the content management application (CMA) and the content delivery application (CDA). The CMA element allows the content manager or author, who may not know Hypertext Markup Language (HTML), to manage the creation, modification, and removal of content from a Web site without needing the expertise of a Webmaster. The CDA element uses and compiles that information to update the Web site. The features of a CMS system vary, but most include Web-based publishing, format management, revision control, and indexing, search, and retrieval.

The Web-based publishing feature allows individuals to use a template or a set of templates approved by the organization, as well as wizards and other tools to create or modify Web content. The format management feature allows documents including legacy electronic documents and scanned paper documents to be formatted into HTML or Portable Document Format (PDF) for the Web site. The revision control feature allows content to be updated to a newer version or restored to a previous version. Revision control also tracks any changes made to files by individuals. An additional feature is indexing, search, and retrieval. A CMS system indexes all data within an organization. Individuals can then search for data using keywords, which the CMS system retrieves.

A CMS system may also provide tools for one-to-one marketing. One-to-one marketing is the ability of a Web site to tailor its content and advertising to a user’s specific characteristics using information provided by the user or gathered by the site (for example, a particular user’s page sequence pattern). For example, if you visit a search engine and search for “digital camera,” the advertising banners will advertise businesses that sell digital cameras instead of businesses that sell garden products.

Two factors must be considered before an organization decides to invest in a CMS. First, an organization’s size and geographic dispersion must be considered especially if an organization is spread out over several countries. For these organizations, the transition to CMS is more difficult. Secondly, the diversity of the electronic data forms used within an organization must be considered. If an organization uses text documents, graphics, video, audio, and diagrams to convey information, the content will be more difficult to manage.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=””][vc_column width=”1/2″][vc_progress_bar values=”100|Quick and easy page management – Any approved user can quickly and easily publish online without complicated software or programming.,100|Consistent brand and navigation – Design templates provide a consistent brand and standard navigation across all KU websites.,100|Workflow management – An integrated workflow process facilitates better content management.,100|Flexibility for developers – Because the CMS enables non-technical users to easily publish content this frees up technical developers to focus on functionality and enhanced features.,100|Design is separate from content – You can manipulate content without fear of accidentally changing the design.,100|Database-driven – You only need to change data once for it to be updated throughout your site.,100|Shared resources – Website managers will have access to shared resources such as modules images audio and video files etc.” bgcolor=”bar_turquoise” options=”striped,animated” title=”Benefits of the CMS”][/vc_column][vc_column width=”1/2″][vc_empty_space height=”32px”][vc_progress_bar values=”100|Approval systems – You can give different levels of access to different users and the CMS has mechanisms to ensure content is approved before going live.,100|Mobile ready – The CMS automatically scales your site to fit tablets mobile devices and smaller browser windows.,100|Archive capabilities –You can track who has made changes to your page and rchive previous versions of your page.,100|Remote access – You can access and update your site from anywhere with an Internet connection.,100|Security – Security is automatic.,100|Search engine-friendly – The CMS helps to optimize your website so that search engine users can easily find your information.,100|Updates— The CMS allows alerts to be set to notify the editor when content needs to be reviewed updated or removed. This will help prevent old data from being presented and misinforming users.” bgcolor=”bar_orange” options=”striped,animated”][/vc_column][/vc_row]